UK Soft Power Group
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Supporting a more connected, attractive and trusted UK

Convened jointly by the BFPG and the British Council, and benefiting from support and engagement with the FCO, DCMS and the Welsh & Scottish Governments, the aim of the group is to support a more connected, attractive and trusted UK, and to protect and promote the values, diversity and integrity of UK soft power. 

This is a UK-wide initiative, aiming to provide an all-UK vision of soft power, and support better collaboration and co-operation between the soft power actors in the UK, and between them and UK and devolved governments too.

The UK Soft Power Group will be the main port of call between Government and the soft power actors in working on delivering its upcoming Soft Power Strategy, which it aims to complete in late 2019.